An interesting read… Design

Here’s an article on the value of research and how it’s sometimes perceived in larger organisations

http://uxmas.com/2016/the-real-value-of-original-research/

An interesting perspective on how the need for research and it’s idiosyncrasies are perceived and needed for a good understanding of what your audience wants/needs.

Well worth a read 🙂

Cheers,

Josie x

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